Specialist Trade Marketing

Specialist Trade Marketing

02 Mar
|
Adidas
|
Dubai

02 Mar

Adidas

Dubai

Purpose Overall Relevance for the Organization Support and execute Marketing and Activation Plans that deliver significant business growth and improvement in adidas Brand Health KPIs working in close co-operation with Own Retail team and Franchise partners Key Responsibilities Coordinate and execute a competitive customized Marketing and Activation Plan for adidas Factory Outlet store concept that will drive consumer traffic and conversion at the point-of-sale within given budget Execute adidas Factory Outlet promotions activations with a special emphasis on key destination doors across all Marketing channels in close collaboration with the Brand Activation and Retail Operations Build relationships with Malls for they key adidas FO destinations to make sure the brand gets prioritised for marketing support for example social media exposure FOC mall branding Provide Retail Operations Buying and Merchandising and Store Teams with comprehensive campaign plans in alignment with adidas Factory Outlet strategy Review and report on implemented activities KPI s ROI performance Ensure the global toolkits executed against the Country s trade marketing needs Provide input on global toolkit performance to pursue further improvement with the line manager Monitor budget expenses and ensure alignment with retail operations finance line manager Ensure on-budget activity and management of all documents relates as per internal audit policies Forecast the budget required based on the agreed pre-season go to market strategy Analyse adidas Factory Outlet concept positioning in the market and document consumers insights Monitor market trends research consumer markets and competitors activities to identify opportunities and key issues Key Relationships Emerging Markets Hub South Africa Regional GCC Brand Activation Marketing VM Retail Operations Finance Sales Team BU s Suppliers Agencies and LegalKnowledge Skills and Abilities Experience in trade or sales and marketing sport or fashion industry Advanced computer skills Microsoft Word Excel Power Point and Outlook Detail oriented organized and dynamic Good communication skills Knowledge of InDesign Photoshop and Illustrator skills a plus Exposure to budget management Requisite Education and Experience Minimum Qualifications University degree in business or equivalent professional experience ideally in Sales and or Marketing Over 3 years of sales and or marketing experience