Senior Communications Manager - Gulf

Senior Communications Manager - Gulf

22 Nov
|
British Council
|
Dubai

22 Nov

British Council

Dubai

Date 21-Oct-2020 Location Dubai AE Company British Council Contract Duration 2 years renewable Location Dubai United Arab Emirates Pay Band 7 F Salary 18 162 - 20 515 AED NET including housing medical insurance Negotiable depending on skills and experience Closing date 4 November 2020 Role Purpose The role will be responsible for leading the planning implementation and evaluation of the communication plans for our English Exams and Grant funded project in MENA in relation to the Gulf cluster excluding Saudi Arabia Function Overview Marketing at the British Council is a strategic function which drives awareness understanding and engagement with us across our diverse audiences We use insight knowledge and analysis of our market and our customers to engage them with the British Councils international cultural relations mission our products and services in the most impactful and effective way We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation build lifelong relationships engage our staff and prove the impact of what we do The Middle East and North Africa MENA Marketing Directorate plays an essential role in helping us to make a positive contribution to the UK and the communities where we work - 17 dynamic and diverse countries in MENA The Directorate is driving an approach to marketing excellence through an integrated team of marketing professionals that include specialists working in communications insights and analysis marketing performance and digital communications The work is varied challenging and rewarding and supports a portfolio of work in English language teaching services examinations and professional qualifications education programmes and arts and society initiatives To join this high functioning team we are looking for candidates who are adaptive and innovative Prepared to think differently drive value and demonstrate high levels of expertise and professionalism They will be dedicated to growing the impact and reputation of the British Council and work seamlessly across many countries supporting the requirements of multiple business units Main Accoutabilities Communications planning and delivery Develops the cluster communications plan and manages implementation ensuring alignment to the global and regional communications strategy and plan and to cluster marketing plans with effective impact Manages the development and delivery of internal and external cluster communications campaigns advice and activities ensuring that messages are consistent and support the regional and global communications strategies as part of overall Marketing strategy and plans Provides strategic oversight in communicating the British Councils profile to internal and external stakeholders in country working closely with the Country Directors within a specific cluster Leads and manages media relations activities Ensures that communications in their cluster maintains the reputation of the British Council Plans and co-ordinates cluster internal and change communications activities to improve effectiveness audience impact and eliminate duplication to ensure employees at every level have the right information to perform their roles Ensures that cluster internal change media and stakeholder communications risks and issues are effectively managed and mitigated with support from the regional Head of Communications Ensures that communications messages are consistent are aligned to global and regional communications strategy and support the British Council brand Consultancy analysis problem-solving Applies advanced communications expertise to provide advice to the Country Directors and business leads and develop and deliver agreed programmes of work Applies analytical approaches to identify and assess current state of country cluster communications define opportunities for improvement develop and implement agreed projects and initiatives ensuring consistency with regional communications strategies plans and approaches and global strategy where appropriate Develops appropriate communications initiatives and interventions to support cluster business needs aligned to global and regional communications strategies plans and approaches Presents complex information clearly producing tailored presentations which convincingly influence decision-makers about the case for cluster communications initiatives Internal customer focus Builds an in-depth understanding of the country operational context opportunities and challenges for communications Makes appropriate linkages to issues across the broader organisation and region to ensure that the development of communications projects and initiatives is based on informed business insight and joined-up thinking Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of communications media relations and PR advice and business support provided enabling improvements to be made where issued are identified Service improvement Ensures joined up planning and delivery of communications projects and initiatives across the cluster Ensures consistent application of agreed global communications and brand standards templates and processes Reviews impact and effectiveness of country cluster communications projects and initiatives and identifies opportunities for improvement Functional expertise Provides expert advice support and challenge on communications to internal customers and other stakeholders in cluster Develops high quality and effective country cluster communications plans and solutions using established processes tools and systems to ensure consistency Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise Commercial financial management Using agreed corporate systems and processes plans and manages the budget for cluster communications projects and initiatives Conducts monthly and year-end reporting on progress against plan and deliverables budget and management of issues and risks Shows an understanding of value for money cost effectiveness in the advice recommendations or service support provided across the remit of cluster communications Relationship stakeholder management Ensures solid and beneficial relationships with marketing and communications professionals globally Actively participates within the Marketing Community of Practice and communications networks Develops peer personal networks within and outside Marketing to enhance own knowledge and expertise Proactively builds and maintains excellent relationships with both internal and external stakeholders Leadership management Builds and leads a team of communications leads officers consultants within those countries Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon Determines work plans and coordinates input from others who may be outside the direct management line to meet specific objectives Qualification Experience Bachelor Degree in communications journalism marketing or equivalent level of experience Fluency in English is essential Good command of written Arabic is desirable Minimum 3 years managing corporate communications within a medium to large organisation or agency is required Experience managing corporate communications in two or more GCC countries is essential Demonstrable experience in managing and mitigating internal and external communications risks and issues Proven record of editorial experience i e proofreading translation knowledge of different content types etc Demonstrable creative approach to developing implementing and evaluating communication activities About Us The British Council is the UKs international organisation for cultural relations and educational opportunities We create friendly knowledge and understanding between the people of the UK and other countries We do this by making a positive contribution to the UK and the countries we work with changing lives by creating opportunities building connections and engendering trust We work with over 100 countries across the world in the fields of arts and culture English language education and civil society Each year we reach over 20 million people face-to-face and more than 500 million people online via broadcasts and publications Founded in 1934 we are a UK charity governed by Royal Charter and a UK public body