30 Oct
Samsung Electronics
Dubai Media City
Position Summary
Grow the MENA Samsung business by managing the channel and retail strategy execution and building capability across MENA into a key competitive advantage for Samsung.
Role and Responsibilities
- Drive the right in-store portfolio management, key account management; criteria based incentive schemes across channels
- Conduct category management analytics & recommendations for top chains & stores
- Develop up-to-date product engagement solutions, strategies of growing traffic, engagement and conversion
- Create shopper analytics platforms (surveys) and dig shopper behavior insights
- Create shopper behavior based recommendations making commercial sense
- Leading Shopper Engagement projects with the Markets in charge, with agencies delivering the experience
- Create actionable in-store engagement targets and KPIs, adopt the strategy by market and utilize engagement results to assess commercial sense of innovations
- Engage with the regional Samsung teams and distributors to build the distributor and channel infra/organization capability
- Supervising Retail Performance KPIs on regional level, provide by market recommendations, regional insights & recommendations
- Partners’ guidance, capability build-up and strategy alignment
- Responsible for Tracking the Retail execution across MENA markets, but translating the strategy into execution KPIs and setting scorecard with market targets
- Engagement with the other Retail Marketing parts for Brand Store staff capability improvement
- Setup and keep updating quarterly plans for Channel marketing activities with team / business partners and follow-up execution (retail shop management)
- Indirectly supervise, lead and support field marketing teams in MENA markets
- Make periodic market surveys to get feedback from dealers and end-users and propose ideas accordingly to enhance continuously the channel management and operations
- Ensure best in industry shop display through the collaboration and communication between retail staff, merchandisers, third party agencies and distributors
- Analyze retail data, develop insights and report to management with actionable recommendations
- Implement, check and maintain Samsung retail guideline standards
- Actively monitor & report retail market intelligence and make recommendations to management
- Liaise with suppliers for new store display implementation
- Support production and implementation of all non-retail public & trade marketing events such as road shows, dealer launches,
product launches etc
Skills and Qualifications
- At least 5 years and above experience in sales / sales operations, retail marketing / retail
- Experience working with reputable Consumer Electronics companies is a plus
- Technical savvy, Product experience enthusiast
- Team-player with strong engagement skills
- Business experience in the MENA markets
- Should have good experience in managing teams of merchandisers / promoters in a retail environment
- Multi-tasking skills essential to cope during busy and stressful periods.
- Strong analytical skills, PC skills (Excel, PowerPoint)
- Good ability to work under pressure.
- Bachelor degree in sales/marketing
- Fluent in English, Arabic would be an advantage
▶️ Assistant Manager, Organized Retail (Corporate
🖊️ Samsung Electronics
📍 Dubai Media City