27 Oct
Mindshare
United Arab Emirates
Description
Position at Mindshare
The Media Executive supports the Media Manager with multi-channel media planning activities across an assigned portfolio of clients.
Job responsibilities:
- To develop a deep understanding of all media channels and how each is planned, evaluated and optimized.
- To monitor all competitive activities and develop competitive reports for various accounts on a regular basis.
- To support the Manager in devising the channels' strategy: define the channels' role, identify how the brand will behave in the channel and specify the components that will be optimized within each channel.
- To support the Manager in adapting all selected channels to deliver the strategic direction & connections architecture.
- To work with the Manager on devising the optimized multi-channel media plan and manage the final budget allocation by medium taking into account the Connections Plan and the brief from the Connection Planner.
- To support the Manager in liaising with various media groups that contribute to the overall media plan development process.
- To support Manager in developing media plan rationales.
- To work with the team on monitoring the results of campaigns, and optimizing the performance.
- To ensure reports are sent to the client as per the agreed frequency and agreed on template along with proper analysis, learnings, and recommendations.
- To support the Manager in organizing regular meetings with the client to discuss the performance of the activities utilizing the loop room when and where needed.
- To work closely with the Manager and media partners to create tailored proposals and opportunities for an account based on brand's objectives and goals.
Required Skills:
- Experience of 1 years,
ideally in Media Planning, or in Advertising or Media vendors
- Holder of a bachelor's degree in Marketing or Advertising or Media or Journalism
- Preferred languages: English - Arabic is a must.
- Detail oriented and proficient at managing projects, organizing, prioritizing and structuring workload.
- UAE Passport & National Family Book required
▶️ Media Executive- UAE national Dubai, United Arab Emirates
🖊️ Mindshare
📍 United Arab Emirates