Marketing Executive for Fitness Club

Marketing Executive for Fitness Club

We are looking for a dynamic Marketing Executive for a fitness club in Dubai.

**RESPONSIBILITIES**

**Digital Marketing**
- Create high-quality, highly-engaging and creative written and visual contents for each social media campaigns including Facebook Ads & Tiktok Ads.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) on a weekly and monthly basis.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Develop optimization strategies that increase the company’s website search engine results rankings including link building strategy.






- Create and update weekly and monthly reports - including leads generated from digital marketing activities, paid and organic, conversion rates, cost per lead, cost per acquisition, etc.

**Events & PR**
- Develop brand and marketing strategies and communicate recommendations to the marketing team.*
- Prepare an Annual Events Calendar & monthly events calendar that includes outreaches, club events & community events.
- Oversee and manage the PR and events to proactively position the brand in the public.
- Identify target audiences and create and develop innovative marketing campaigns, tools, and activities.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs. - on a weekly & monthly basis.
- Monitor market trends, research consumer markets and competitors’ activities.
- Managing the marketing budget and ensuring that all marketing activities are in line with the brand identity.
- Build strategic relationships with key industry players & brands for membership privilege benefits, brand association, including for events & promotions.






- Build relationships with media outlets relevant to the industry.
- Lead generation ideas - identify high traffic areas within the vicinity to conduct booth activations and outreaches.
- Manage, measure, monitor & re-evaluate lead generation campaigns and conversion rates.
- Create and update weekly & monthly reports - including leads generated from marketing activities, conversion rates, cost per lead, cost per acquisition, etc.

REQUIRED CRITERIA Minimum 3 years’ relevant experience in a 360-degree marketing position.** ** Bachelor’s Degree.
*
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g.,





Google Analytics, Firebase, Adjust, WebTrends).
- Experience in setting up and optimizing Google Ads campaigns.
- Working knowledge of Marketing Automation tools, HTML, CSS, and JavaScript development and constraints and Wix, Adobe Photoshop, Illustrator and Premiere Pro.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Market research capabilities for competitor reviews.
- Excellent English writing and communication skills.
- A passion for marketing and a willingness to learn new skills.
- Strengths in problem solving, issue-resolution, attention to detail,





and ability to multitask.
- Proven track record of success in events marketing from conceptualization to implementation.
- Capable of building and maintaining brand relationship.
- High creativity with marketing and event strategies.
- Experience in interpreting consumer data and making business recommendations to drive event performance.
- Experience with managing a budget.
- Good time management and prioritizing capabilities, ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines.
- Team player with positive attitude. Should display personal drive to succeed and achieve.
- Dynamic and confident individual.
- Good understanding of Microsoft Office (Word, Excel, PowerPoint).
- Interested in Health, Fitness and Wellbeing.







**Job Types**: Full-time, Permanent

**Salary**: AED8,000.00 - AED9,000.00 per month

Application Question(s):

- Only applicants that meet the criteria listed will be considered, do you meet the criteria?
- Are you located in Dubai? If so, which part?
- What are your salary expectations?

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 2 years (required)

**Language**:

- English (required)

▶️ Marketing Executive for Fitness Club
🖊️ Fitness gym
📍 Dubai