24 Oct
K4 Technical Services
Dubai
As a Digital Marketing Manager specializing in Real Estate, you will be responsible for developing and executing comprehensive digital marketing strategies to promote and drive the growth of our real estate properties and services. You will collaborate with various teams to create and implement effective online campaigns that attract potential buyers, tenants, and investors. Your expertise in digital marketing trends, tools, and platforms will be essential in maximizing our online presence and achieving business goals.
**Key Responsibilities**:
**Digital Strategy Development**:Devise and execute innovative digital marketing strategies tailored to the real estate industry, considering target audience, property types, and market trends.
Set clear objectives for online campaigns and develop KPIs to measure their success.
**Content Creation and Management**:Create compelling and engaging content for property listings, blog posts, social media, and other digital platforms.
Collaborate with copywriters, graphic designers, and photographers to produce high-quality visuals and written materials.
**Search Engine Optimization (SEO)**:Optimize property listings and website content for search engines to improve organic search rankings and drive relevant traffic.
Conduct keyword research to identify search trends and integrate them into content.
**Social Media Management**:Develop and execute social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.) to enhance brand visibility and engagement.
Monitor and respond to comments, messages, and reviews to maintain a positive online reputation.
**Paid Advertising**:Plan and manage paid digital advertising campaigns (Google Ads, social media ads, etc.)
to generate leads and increase brand awareness.
Monitor ad performance, adjust strategies as needed, and manage budget allocation effectively.
**Analytics and Reporting**:Monitor and analyze website and campaign performance using tools like Google Analytics, providing regular reports and insights to stakeholders.
Use data to make informed decisions and optimize ongoing campaigns.
**Lead Generation and Conversion**:Implement strategies to capture and convert leads through effective landing pages, lead magnets, and calls-to-action.
Collaborate with sales teams to ensure smooth lead handoff and follow-up.
**Market Research**:Stay updated on real estate market trends, competitors' activities, and digital marketing advancements within the industry.
Identify new opportunities and recommend adjustments to marketing strategies as needed.
**Qualifications and Requirements**:
- Bachelor's degree in Marketing, Communications, Business, or related field (Masters preferred).
- Proven experience in digital marketing, with a focus on real estate or related industries.
- Familiarity with real estate trends and terminology.
- Strong analytical skills and experience using digital marketing analytics tools.
- Excellent written and verbal communication skills.
- Proficiency in graphic design tools and basic HTML/CSS is a plus.
- Ability to work collaboratively, manage multiple projects, and meet deadlines.
- Creative mindset with a passion for staying up-to-date with digital marketing trends.
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (required)
▶️ Digital Marketing Manager - Real Estate
🖊️ K4 Technical Services
📍 Dubai