23 Oct
Tbwa Chiat/Day
Dubai
The Digital Accounts Manager – Arabic Repertoire focuses on maximizing revenues for our Arabic catalogue and frontline music across all licensed digital audio and videoservices and platforms. The role requires a passion and deep knowledge of all genres and styles of Arabic music. You will have experience working within regional music and have a taste for new trends, talents as well technology, whilst able to keep a keen eye on market performance and drive new digital platform promotions for our releases. You will work at the intersection of music and technology, to optimize music releases for some of the most inspiring artists in the Arab World, from talented rising stars to the most streamed & influential pan Arab talents.
You will develop and run compelling value propositions working closely with the domestic music and marketing team to pitch songs and promotional campaigns. You will be tenacious in driving awareness of our music across our digital service providers as well as wider digital network, prior, during and after release to grow streams, market share, and partner relationships. You will curate owned audio and video playlists, pitch promotional ideas to artists and platforms, and have a keen eye on cultural trends within the Arabic music space including podcasts, Vlogs and other digital content opportunities. You will also have an analytical mindset, as the role will be responsible for unearthing actionable insights from music performance and consumption, to enable smarter decision making and activities across the group.
What you'll do:
- Constantly champion our domestic artists and music to digital partners, through regular pitching of new releases and promotions
- Own release performance,
negotiate and influence DSPs and wider teams to plan and run impactful campaigns to maximize streams and audience exposure for our artists. Understand each partner platform functionalities and creatively leverage them to increase market share
- Collaborate with the domestic music and marketing team and our artists to set innovative promotional and streaming plans.
- Track Arabic music performance and charts, pushing for increased inclusions, positions and retention while developing and strengthening partnerships with audio and video platforms
- Proactivly analyse and extract meaningful and actionable insights from a range of data sources to build meaningful value propositions with partners and support decision making
- Grow our domestic music audio and video playlists’ audience, followers and streams, including but not limited to Youtube, Spotify, Apple Music, Anghami, through daily and weekly curation and optimization
Who you are:
- Passionate about Arabic Music with an unrivalled knowledge of new and established music trends and talents
- Love of digital technology, you constantly consumer Arabic content across all formats and stay up to date with the latst tech innovations and trends
- You are ambitious for our artists and music, building close relationships with key external partners to make sure our artists and songs are widely seen and heard
- An excellent and energetic communicator and collaborator who works well with team members, external partners, and senior management
- Pragmatic and enterprenerial, proactively rolling up your sleeves to resolve roadblocks or explore new possibilities
- Highly organized person that pays close attention to details but also able to adapt quickly to a changing environment without losing sight of target and can demonstrate that in prior experiances
- Analytical, comfortable with processing and making sense of large data from multiple sources
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
As an active part of a culturally and socially diverse society,
Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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▶️ Digital Accounts Manager (Arabic Repertoire) Asia & Middle East, United Arab Emirates, Dubai
🖊️ Tbwa Chiat/Day
📍 Dubai