23 Oct
AURELIAN REAL ESTATE
Dubai
**Position Overview**: The Head of Marketing for Real Estate will be responsible for leading and executing marketing strategies that drive brand awareness, generate leads, and enhance market presence for a real estate company. This role involves overseeing all marketing functions, including digital marketing, content creation, and traditional advertising, while working closely with sales teams and other departments to align marketing efforts with business goals.
**Key Responsibilities**:
- **Strategic Planning**:
- Develop and implement marketing strategies specific to the real estate market, focusing on property promotion, brand positioning, and market penetration.
- Analyze market trends, property demand,
and competitive landscape to create targeted marketing plans.
- **Team Leadership**:
- Lead, manage, and inspire the marketing team, setting clear objectives and providing mentorship to drive high performance and professional growth.
- Oversee the recruitment, training, and development of marketing staff.
- **Brand Management**:
- Build and maintain a strong brand presence in the real estate market, ensuring all marketing materials and communications reflect the company's values and positioning.
- Manage and enhance the company’s online presence, including website content, social media profiles, and digital advertising.
- **Campaign Management**:
- Plan and execute marketing campaigns for property listings, open houses, and other real estate events, utilizing digital, social, print, and direct marketing channels.
- **Market Research and Analysis**:
- Conduct market research to understand customer needs, preferences, and trends in the real estate sector.
- Utilize data and analytics to measure campaign performance, optimize strategies, and provide insights for decision-making.
- **Lead Generation**:
- Develop and implement strategies to generate high-quality leads and drive inquiries for property listings and real estate services.
- Collaborate with the sales team to convert leads into clients and track the effectiveness of lead-generation tactics.
- **Budget Management**:
- Create and manage the marketing budget, ensuring efficient allocation of resources and adherence to financial targets.
- Monitor spending and ROI, providing regular reports and making data-driven recommendations for adjustments.
- **Cross-Functional Collaboration**:
- Work closely with sales, property management,
and development teams to ensure alignment between marketing efforts and business objectives.
- Coordinate with external agencies, partners, and media outlets to enhance marketing initiatives.
- **Innovation and Trends**:
- Stay informed about industry trends, emerging technologies, and best practices in real estate marketing.
- Drive innovation in marketing approaches to stay competitive and meet evolving market demands.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, Real Estate, or a related field (Master’s degree or MBA preferred).
- At least 2 years of experience in marketing, with a focus on the real estate industry preferred.
- Proven track record in developing and executing successful marketing campaigns for real estate properties.
- Strong leadership skills with experience in managing and developing a marketing team.
- Excellent analytical skills with the ability to use data to drive marketing decisions and measure campaign effectiveness.
- In-depth knowledge of digital marketing, social media platforms, and real estate marketing strategies.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with various stakeholders.
- Experience managing marketing budgets and measuring ROI.
**Preferred Skills**:
- Familiarity with real estate CRM systems and property management software.
- Experience with real estate market analysis and forecasting.
- Knowledge of local real estate markets and regulatory considerations.
**Job Types**: Full-time, Permanent
Pay: From AED1.00 per month
Application Deadline: 30/09/2024