Shopper & Customer Marketing Manager Mena

Shopper & Customer Marketing Manager Mena

**Short Description**:
Develops the execution of the brand, category (Face) and channel (Pharmacy) strategy at the point of sales by understanding the needs of all markets from the MENA region.

Incorporates Channel and Shopper understanding to ensure that a clear Picture of Success (PICOS) js designed and delivered by Category and Retail Environment.

Build and drives the implementation of the category activation plan for innovations and the core assortment aiming on mazimizing Net Sales, Market Shares, Category Growth, POS presence and visibility.

Close collaboration with Marketing and Sales Team.

**Main Accountabilities**:






**Planning**:Ensure that the ABP meets the needs of all activation markets and are properly funded and resourced.
- Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
- Align and build ABP/ Fast Start/ Business reviews S&CM; workstreams for Category/ Channel for all markets in the MENA cluster
- **S&OP;**:Build cluster forecast for Category and Channel
- **Base business and innovation**:Build base business and innovation packages including category and channel needs for all markets in the cluster via building a compelling trade story per Retail environment (incl. Selling story,PICOS, Forecasts, etc.)

**Commercial operations**:Ensure a fit for purpose S&CM; operating model is embedded in each market in the cluster.
- **POSM**:Design all POSM for all cluster markets for Category and Channel. Manage MU POS Agency.
- **PICOS**:Customize all regional PICOS for all markets in the cluster
- **RE**:Define and map retail environment for all markets in MENA






- **Pricing**:Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
- **Promo**:Design comprehensive Promotion Menu/ guidelines by Category and Channel for all markets in the cluster
- **Insights**:Build, collect and communicate insights by Category and Channel to all markets in the cluster
- **Budget**:Planning and controlling annual, quarterly and monthly spends for the category

**Customer Engagement: Direct & Indirect**:Ensure that customer and channel lenses are fully reflected into S&CM; plands and deliverables
- **Presentations**:Build Customer Category Presentations (Innovation, Category, JBP, T2T) as needed
- **Engagement**:Build content with S&CM; content and data for JBP/ T2T for all defined customers in the cluster
- **Thematic/ programs**:Build programs for the cluster: CSR, AVC, Active Accounts etc.






- **Performance Management**:Work with markets on identified issues/opportunities
- **RTM**:develop and implementing RTM strategies and initiatives to improve efficiency and effectiveness of trade coverage

**Store Execution**:Own a store-back mindset in all programs and workstreams
- Improving brand presence and campaign execution across channel through excellence in-store planning, execution and tracking in alignment with the marketing priorities.
- **Win the Shopper**:Build & create content for WTS including Skin Advisor selling stories
- **Trax**:Build quality content (MSL, Facings, Primary shelf KPIs). Work with markets to address gaps
- **Top stores**:Work with markets to build robust top store program to drive outperformance






- **Field immersion**:Visiting the trade regularly to verify retail context and collect information / insights about execution, trends and competitors

▶️ Shopper & Customer Marketing Manager Mena
🖊️ Beiersdorf Middle East FZCO (Dubai)
📍 Dubai