17 Oct
Musafir.com
Al Sharjah
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Objectives of this role
- Assist in developing and implementing the companyxe2x80x99s marketing strategies
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Ensure that day to day communications are dispatched smoothly
- Coordinate with product heads on content topics
Duties & Responsibilities
- Community Management xe2x80x93 checking all social pages and responding to all queries, comments, reviews, inbound messages and update on a centralized location
- Publishing on all social platforms
- Content calendars xe2x80x93 writing/editing content for all social calendars
- Email Marketing xe2x80x93 maintaining email calendar topics, understanding email strategy for specific product problems, maintaining & uploading clean lists, liaising with tech team for data pulls from various source points
- Design Coordination xe2x80x93 giving detailed briefings to the design team, following & incorporating trends,
- Ad calendar xe2x80x93 suggest/decide placements, write ad copy, coordinate designs, load onto ad dashboard
- Blogs xe2x80x93 uploading to website
- Understanding KPIxe2x80x99s and enforcing them specifically for online media
- Craft clear product marketing copy
- Collaborating with designers or copywriters to provide attractive and informative campaigns
- Writing content for emailers, media notes/interviews etc.
- Proof reading articles xe2x80x93 SEO, Blogs, Press Releases, any other written content
- Coordinating with PR agency, monitoring deliverables, sharing PR ideas for press releases & media interviews
- Monitoring all social media content
- Random Quality Check xe2x80x93 leads
- Keeping up with technologies used in social media
- Using social media marketing tools
- Tracking customer engagement to optimize campaign content
- Establishing relationships/networks of industry professionals or influencers on social media
- Design and implement successful marketing campaigns
- Identify and analyze competitors
- Collaborate with the design department to produce promotional materials (online & offline)
- Organize promotional activities for new/existing products/services
Requirements and skills
- Proven work experience as a Marketing Coordinator, Marketing Officer or similar role [the ideal candidate will have a love for all things marketing]
- Knowledge of traditional and digital marketing tools
- Expertise with SEO/SEM campaigns
- Detail oriented
- Solid computer skills, including MS Office, web analytics and ad dashboards
- Excellent communication and presentation skills
- Familiarity with online design tools like Canva or Adobe Express
- Education in marketing, advertising, or communications
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Working knowledge of design and email software
- Experience in budgeting and forecasting
Job Types: Full-time, Permanent
▶️ Social Media & Marketing Coordinator
🖊️ Musafir.com
📍 Al Sharjah