20 Oct
شركة الدار العقارية ش.م.ع
Abu Dhabi
Job Purpose
• Lead and execute comprehensive marketing strategies for Aldar Development's real estate projects, managing campaigns from ideation through launch.
• Ensure effective positioning and promotion of properties to drive sales and brand awareness across all channels.
Roles & Responsibilities
Strategic Leadership:
• Develop and execute comprehensive marketing strategies for real estate projects.
• Lead brand and content strategy, ensuring consistency across all marketing initiatives.
Campaign Development:
• Oversee end-to-end marketing campaigns for new and existing product launches.
• Lead and execute Aldar’s brand and content strategy in partnership with the Head of Department,
ensuring consistency and alignment across all marketing initiatives.
• Manage project budgets, timelines, and resources effectively.
Cross-functional Collaboration:
• Coordinate with Development, Sales, and Construction Management teams.
• Collaborate with internal stakeholders on various matters related to real estate development.
Market Research and Analytics:
• Conduct market research to identify marketing opportunities.
• Utilize advanced analytics to inform marketing strategies and optimize performance.
Content Creation and Management:
• Supervise the creation of marketing materials, including digital content, presentations, and literature.
• Oversee website and social media content management.
Event Management:
• Oversee the planning and execution of promotional events and digital campaigns.
• Represent the company at key industry events.
Stakeholder Management:
• Deliver high-impact presentations to various audiences.
• Manage relationships with external partners and contractors.
Team Leadership:
• Provide strategic guidance to marketing associates.
• Oversee daily administrative functions of the marketing department.
Innovation and Trends:
• Stay abreast of industry trends and innovative marketing techniques.
• Drive digital transformation in marketing strategies.
Performance Monitoring:
• Track and analyze campaign performance and ROI.
• Prepare and present performance reports to senior management.
RELATED YEARS OF EXPERIENCE
Min of 8+ years of Marketing, preferably in an advertising agency or related sector.
YOE IN MANAGERIAL POSITION
At least 3 years in a leadership/management role.
FIELD OF EXPERIENCE
Real Estate Sector / Advertising / Communications / Brand Marketing.
TECHNICAL AND INTERPERSONAL SKILLS
• Strong project management and organizational skills.
• Excellent communication and presentation abilities.
• Proficiency in marketing analytics and digital marketing tools.
• Experience in real estate or property development marketing preferred.
• Ability to work effectively in a matrix organization and manage multiple priorities.
• Demonstrable ability to multi-task and adhere to deadlines.
• Well-organized with a customer-oriented approach.
• Excellent knowledge of MS Office, marketing computer software, and online applications (CRM tools, Online analytics, Google Adwords, etc.).
QUALIFICATION
• Bachelor’s degree in Marketing/ Mass Communication / Online Advertising.
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▶️ Assistant Vice President - Development Marketing
🖊️ شركة الدار العقارية ش.م.ع
📍 Abu Dhabi