Head of Demand Generation

Head of Demand Generation

Job Title: Head of Demand Generation

Location: Dubai, AE

Employment Type: Permanent

Our Client: Our client, an e-learning SaaS platform, is seeking an experienced Head of Demand Generation for their team in Dubai, UAE. This person will oversee the creation and execution of demand generation and demand-capturing initiatives that drive qualified leads, sales pipeline growth, and new business MRR (Monthly Recurring Revenue). This role will require a deep understanding of paid media channels, a proven track record of success in driving results with paid media, and experience managing and motivating a team of marketing professionals.

Your Responsibilities:

1. Lead a team of 7 professionals
2.





Develop and execute a comprehensive demand generation strategy across paid media channels, including Google Ads, Bing Ads, LinkedIn Ads
3. Manage and optimize paid media campaigns to achieve maximum ROI (Return on Investment)
4. Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand-generation and demand-capturing campaigns
5. Work closely with the sales and other marketing teams to align efforts and drive revenue
6. Collaborate with other departments, such as product and customer service, to create cohesive demand-generation efforts
7. Conduct market and customer research to identify opportunities and challenges
8. Create and manage demand generation budgets and forecasts
9. Provide training and support to team members on demand generation best practices and tools
10. Stay up-to-date on the latest trends and best practices in demand generation
11. Present and report on demand generation results to stakeholders

Your Qualifications:

1. Bachelor's degree in marketing or related field
2.





5+ years of experience in paid media marketing, with a focus on Google Ads, Bing Ads, LinkedIn Ads
3. 3+ years of experience in team leadership and management
4. Proficiency in marketing automation and CRM software
5. Proven track record of driving business results with paid media, including increased qualified leads, sales pipeline growth, and new business MRR growth
6. Excellent communication and collaboration skills
7. Strong understanding of growth marketing fundamentals and best practices
8. Strong problem-solving and decision-making skills
9. A desire to learn and grow in the demand generation field
10. Strong analytical skills, with experience analyzing data and making data-driven decisions
11.





Knowledge of data analysis and visualization tools, such as Power BI or Tableau, is a plus

Halian Group: With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers. Our resourcing and smart services help you to realize tomorrow's potential. Discover the amazing things possible when you bring the right people and the right technologies together.

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▶️ Head of Demand Generation
🖊️ Asterix Communications
📍 Dubai