18 Oct
YouTube
Dubai
Minimum qualifications:
- Experience in Consumer Entertainment and/ or Growth marketing
- Experience in end-to-end campaign management in digital and/or social media within creative or media planning
- Ability to speak and write in Arabic and English fluently
Preferred qualifications:
- Experience with creating strategies
- Experience with cross-functional collaboration
- Experience in project management, data efficiency, and market research
- Experience in YouTube Short Form Video Platforms
- Experience in MENA region (e.g., Egypt and Saudi Arabia) with a solid understanding of the Arabic user
- Passion for YouTube, entertainment, the media industry and internet culture
**About the job**:
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
YouTube’s mission is to give everyone a platform and a chance to succeed, bring people together, and show them the world and YouTube Shorts is the future of how we do that. With over 1 billion monthly active YouTube users, our ambition is to be the leader in all types of video. On the Middle East and North Africa (MENA) YouTube team, we are building for the next-generation on YouTube and creating inspiration with YouTube Shorts through activation with artists, cultural moments, and creators.
From deriving insights to improving the experience, to working with agencies and partners to develop innovative and impactful programs and campaigns,
you will be in charge of developing and steering a variety of levers to make YouTube Shorts the destination for short-form video.
You’ll be responsible for all aspects of delivering impactful consumer marketing campaigns for YouTube Shorts, to drive positive brand results whilst always ensuring that diversity, equity, and inclusion (DEI) runs through all our work.
You will take the lead in driving strategy and innovation, while simultaneously excelling at making sure that campaigns are consistently on brand for YouTube and collectively representative of YouTube’s responsibility mission.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories.
We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
**Responsibilities**:
- Own MENA YouTube go-to-market (GTM) strategy and activations to create an incredible experience for and engage with our users.
- Drive YouTube Shorts creation with overall moments coordination and GTM for our drumbeat of campaigns.
- Coordinate across insight, measurement, reporting, media, owned, social, and influencer.
- Manage global programs,
own and deliver local campaigns, and experiment to enable optimization.
- Own and deliver insights to help central and global teams better understand the Arabic YouTube user.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
▶️ Product Marketing Manager, Go-to-market, Youtube
🖊️ YouTube
📍 Dubai