Manager, Digital Marketing and E-commerce

Manager, Digital Marketing and E-commerce

Position Summary

Key Objectives:
Key deliverables of the role include:

- Oversee and coordinate overall media & digital planning, reporting & execution
- Developing strategies, executing plans, measuring performance and reporting insights around digital performance marketing activities
- Deliver the highest performance across key digital channels including e-Commerce
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Coordinating Amazon DSP and sponsored ads campaigns across MENA region, implementing HQ global strategy while recommending local improvements

Role and Responsibilities
- Position Responsibilities:







- Develop MENA annual Digital Marketing strategy for the region, as this will be key for MENA KPI score improvements
- Set key KPIs and evaluate markets’ performance for regional campaigns, and local campaigns for flagship launches
- Strong media planning skills, to manage the overall corporate media Plans for TV + Digital
- (Need to be able to provide optimal media mix by market on TV/Digital/OOH and other media splits)
- Understanding of consumer market insights - Utilize insights to guide subs. on engaging consumer communication
- Benchmark global best practices and find insights for the region if applicable and able to identify trends and provide activities to tackle them
- Manage regional relationship with e-commerce advertising teams [Amazon Adv, Noon Advertising], coordinating MENA strategy in alignment with online retail team
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights,





and optimize spend and performance based on the insights
- Collaboration with HQ and markets
- Clear understanding of Major digital platform targeting and KPI (Google, Facebook, Amazon DSP) and ability to create joint business plans
- Support local offices to develop media plans, communication campaigns and post evaluation campaigns. Support offices in agency selection when needed.
- Communicate & consult local markets on regional & local plans.
- Ability to work on regional brand communication plans including assets development with support of product teams
- Strong interpersonal skills to be able to manage people at different levels - Divisions, markets, HQ and Partners






- Manage agency counterparts deliveries and keep project implementation on schedule and within scope & budget
- Able to produce reporting and content aligned to KPI's and facilitate the reporting and analysis activities.
- Ability to understand media mix dynamics and generate cross channel recommendation detailed targeting approach

Skills and Qualifications
- Essential skills and experience:
The role requires excellent digital marketing and media skills
- Media planning and analytical experience for both digital and offline
- Solid knowledge of website analytics tools (e.g., Google Analytics, Amazon Advertising, Stackline)
- Worked on e-Commerce campaigns and e-retailers (Amazon, Noon)
- Agency management.
- Ability to handle multiple demands efficiently,





while being extremely organized and maintaining high attention to detail
- A self-starter and eager implementer who enjoys working both in groups and independently
- Ability to manage multiple facets of a project simultaneously.
- Must possess interpersonal skills in order to build strong positive people relationships.
- Integrated Marketing Communication planning, and working within tight timelines
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Demonstrated ability to learn quickly, and manage change effectively while being comfortable working in a fast-paced, deadline-driven environment
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Self-directing and agile, with the ability to quickly pivot strategies, as needed.