Social Media / Marketing Executive

Social Media / Marketing Executive

**Job description
- Social Media /**Marketing Executive

REPORTS TO: General Manager
- Must have a proven track record of driving footfall to stores.
- Assisting Brand Heads in deploying brand strategies to generate traffic in store, increase average baskets and customer frequency.
- Posting regularly in Social Media ( Instagram/Facebook & so on )
- Responsible for setting up the store marketing plans and building customer knowledge in order to improve store profitability
- Plans overall budget and individual budgets for every activity
- Analyses sales of assigned brand/s across market/s and suggest activities to boost KPIs.
- Responsible for training staff to ensure the success of all marketing initiatives.






- Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling
- Analyzes results (Store events, direct marketing, promotions, PR )
- Defines actions based on Mystery shopper reports, customer & blogger feedback
- Compares budget versus actual spends on a monthly basis.
- Undertakes benchmarking of marketing activities against competition
- Develop relationships with key support stakeholders like Editors, Bloggers, Mall Marketing.
- Monitors Store KPI’s & reports to Brand Heads

KEY COMPETENCIES
- Actionable Consumer and Shopper Insights
- Performance Monitoring
- Brand Communication
- Digital Marketing

IDEAL PROFILE

**Education**
- Degree or certification in marketing (ideally an MBA)

**Job Types**: Full-time, Permanent

▶️ Social Media / Marketing Executive
🖊️ REDLINE LADIES
📍 Dubai