Product Marketing Manager, Performance Solutions

Product Marketing Manager, Performance Solutions

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Companyxe2x80x99s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc.





This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

Wexe2x80x99re looking for a Product Marketing Manager to own Snapchatxe2x80x99s solutions for performance marketing. You will use your knowledge of marketplaces, platforms, and products used by Direct Response advertisers, and your understanding of the ad tech industry to properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchatxe2x80x99s solutions.

What youxe2x80x99ll do:

- Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the MENA region.

- Represent products in the markets by setting goals, managing product launches and implementing activations in order to drive adoption.





Collaborate with technical and operations teams to monitor product performance.

- Be a recognized Direct Response expert and develop go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies

- Work with regional sales team and cross functional team to identify market opportunities and advertisers need

- Drive successful cross functional alignment on go to market strategy & planning and track success metrics accordingly

- Inspire and educate both internal and external teams on Snapchatxe2x80x99s performance solutions for advertisers

- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership

Knowledge, Skills & Abilities:







- Familiarity with performance digital ads competitive landscape, across both web and app environments. Deep understanding of verticals like Retail, e-commerce, gaming.

- Ability to transform complex and nuanced concepts into simple actionable tasks

- Deep knowledge of the MENA markets and its competitive landscape, and deeply understand advertisers needs.

- Excellent written and verbal communication

- Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously

- Comfort with ambiguity, dependencies and heavy cross-functional collaboration

- Strong public speaking skills and comfortable presenting to large groups







- Ability to lead market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking.

Minimum qualifications:
- Bachelorxe2x80x99s degree in business, economics or other related area of study

- Proven experience in product marketing, internet technology, or other relevant digital marketing work

Preferred qualifications:
- Experience in a performance-based advertiser, performance agency or digital advertising tech company

- Experience working in product marketing

- Well versed with Social media ads manager platforms, and digital advertising measurement tools (Google Analytics, Mobile Measurement Partners, SKANxe2x80xa6)

- At ease with data analytics tools,





such as Looker & Excel, and working with Data Science or Data Engineering teams

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal,





state, and local laws. If you have a disability or special need that requires accommodation, please donxe2x80x99t be shy and contact us at [email protected].

▶️ Product Marketing Manager, Performance Solutions
🖊️ Snapchat
📍 Dubai