18 Oct
Asterix Communications
Dubai
Responsible for developing and implementing strategic communication and narrative for the group, that enhance the reputation, brand awareness and visibility of the group.
Will Work closely with our media partners and PR agencies across MEA to create and maintain a leadership position for the organization and its products and services.
Responsibilities
- Develop and execute public relations strategies that align with the organization's vision, mission, and goals
- Create and maintain a positive media image for the organization and its products or services
- Write, edit, and proofread press releases, media kits, newsletters, social media content, and other promotional materials
- Monitor and analyze the media coverage and public perception of the organization and its competitors in collaboration with internal and external stakeholders
- Identify and cultivate relationships with key media outlets, journalists, influencers, partners, and clients via our partners and / or directly
- Organize and coordinate media events, press conferences, interviews, and other public relations activities
- Prepare and coach spokespersons and executives for media appearances and interviews
- Manage the public relations budget and track the return on investment of public relations campaigns
- Stay updated on the latest trends and best practices in public relations and communication
- Manage relationships with the external agencies and consultancies providing specialist input and support to the marketing effort.
This includes but is not limited to Public Relations and Digital Advertising Agencies.
Ensure regular alignments and reporting with internal stakeholders on open initiatives, progress to target KPIs, and upcoming activities.
Education :
Bachelor's degree in public relations, communication, journalism, or a related field.
Languages :
English and Arabic are a must, French and any other regional languages are preferrable.
Experience
- Banking, Payments and Financial services background is preferred, with relevant knowledge of Fintech products' value propositions and familiarity with technical content.
- At least five years of experience in public relations, preferably in a senior or managerial role
- Excellent verbal and written communication skills
- Strong leadership and team management skills
- Creative and strategic thinking skills
- Ability to work under pressure and meet deadlines
- Knowledge of media relations, social media, and digital marketing tools and platforms
- Familiarity with the industry and the target audience of the organization
- Attention to detail and quality standards
Additional Skills :
- Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, and verbal)
- Great writing and communication skills - an ability to understand technical concepts and translate to market-level comms in collaboration with our business partners and partner agencies.
- Teamwork mindset and good organization and time management skills.
- Great Presentation skills with advanced knowledge of office management tools and applications
▶️ Corporate Communications Manager (Arabic Speaking)
🖊️ Asterix Communications
📍 Dubai