17 Oct
Asterix Communications
Dubai
Position Summary
We are seeking a consumer-oriented, dynamic IMC expert to lead the retail and marketing strategy for Visual Display (TV/AV) business segment and build strong local launch plans for upcoming flagship products, followed by on-time in full execution across online and offline channels to meet marketing and business KPIs.
Role And Responsibilities
1. Market and Business Intelligence
- Conduct market research to identify consumer trends, competitive landscape, and emerging opportunities
- In-depth analysis of different data touchpoints and transform data into actions for VD team
2. Local Launch Plan Development & Execution
- Identify business challenges and build strategies on how to tackle new product launch
- Brief cross-functional teams, get relevant inputs, and build strong, executional plans across channels
- Orchestrate the communication assets with clear target audience strategy and channel dynamics in mind
- Develop buzz-driven and engaging activities that highlight product experiences through various experiential activities and local contents developed by influencers
- Lead brand and platform collaborations for premium positioning and to attract HNWI and Gen Zs
- Closely track campaign performance and optimize to meet campaign and business KPIs
- Prepare reports on the activity details and performance, share best practices with HQ and RHQ teams
- Lead cross-functional teams in executing the plans
- Collaborate with Sales and Product Management teams to identify the right channels and offer for consumers
- Work with Corporate Marketing teams on building a strong media plan and supporting on content adaptation that will be used across Digital, CRM, PR, TV, OOH, Cinemas
3. Analytics and Reporting
- Prepare periodic reports that measure the success of marketing initiatives
- Investigate results, root causes, and opportunities for expansion
- Present findings to senior management
4. Team Leadership
- Manage and mentor a team of marketing professionals, fostering a high-performance and collaborative culture
- Provide guidance and support to achieve marketing and business goals
Skills And Qualifications
Bachelor's degree required, preferably in business or marketing. MBA is highly preferred. Minimum of 12 years of experience in either brand/product management, upstream/downstream marketing, and integration sales required.
Proven success in developing and executing promotional campaigns for product launches required. Experience contributing to the development of a strategic marketing plan required. Skilled in working with different functions and effectively coordinating their activities to achieve desired results required. Previous Team management experience
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▶️ Head of Retail and Marketing - Visual Display
🖊️ Asterix Communications
📍 Dubai