Cluster Marketing & Communications Executive

Cluster Marketing & Communications Executive

Cluster Marketing & Communications Executive

A Cluster Marketing Executive will play an important role in assisting the cluster in achieving key objectives in line with the annual marketing plan, current initiatives and relevant marketing activities relating directly to the cluster.

The cluster marketing team performs an integral role in bringing together all function areas to ensure commercial targets are heightened.

The executive role involves independently managing smaller individual projects and overseeing some of the day-to-day administrative duties for the hotel.

What will I be doing

As Cluster Marketing Executive,





you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.

Specifically, you will perform the following tasks to the highest standards :

Business Function

Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the cluster Line Manager

Support the cluster Line Manager by developing and implementing promotional activity, cluster merchandising and collaterals for all hotel departments

Execution of all marketing activities for special events, merchandising campaigns, exhibitions and property inspections

Assist with and at times lead on-site photos shoots and hotel filming whilst ensuring all relevant administration duties are completed and approved

Monitor and support all social media activity for the cluster and support departmental initiatives

Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards,





using the right tone of voice and that content is compliant with corporate guidelines

Support and identify opportunities with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes

Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy

Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

Develop, maintain and grow hotel databases to promote all hotel disciplines including targeted HHonors campaigns

Execute the hotels' quarterly audit report on specific initiatives and promotions

Monitor and review all third party website content,





ensure it is accurate, current and reflects each hotel

Execute and report competitive analysis on the hotels' food and beverage and eCommerce marketing activities

Ensure all hotels have appropriate marketing content to include up to date media lists, marketing collateral, photo library, newsletters,brochures, desktop publishing and all matters relating to marketing

Support and assist management of all marketing projects including resources with budget implications

Produce tracking documents and hotel fact sheets including preparing PowerPoint presentations with excellent attention to detail as directed by head of department

Achieve agreed performance goals and marketing objectives of role set out by the cluster Line Manager







Support the Line Manager in executing effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs

Developing Talent

The executive role focuses more on self-development as opposed to developing team members

Building Relationships

Establish and maintain effective rapport and open communication with all hotel disciplines

Develop strong working relationships with various levels of Hilton's personnel including cluster and regional teams and comply to Hilton's core values

Develop and manage working relationships with key members of the creative and media agencies







Work effectively within the cluster marketing team as well as supporting relationships with cluster and regional levels on relative projects and promotional campaigns

Excel at being an effective team player in all aspects of the role

What are we looking for

A Cluster Marketing Executive serving Hilton Brand hotels and vacations is always working on behalf of our Guests and working with other Team Members.

To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow :

Educated to college level or equivalent in work experience

Experience in a similar marketing role

Proven experience of supporting, planning and managing project work to tight deadlines

Experience of the main functions of marketing and leading smaller projects

Demonstrated ability to interact effectively with various levels of management







Proven experience of working to and understanding key marketing and eCommerce plans and strategies

Excellent written and verbal communication skills in English. High-level proficiency of native language dependant on location of role

Proficiency in Microsoft Office applications, budget management and project and time management

Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills

Ability to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals

Professional approach, clean and well groomed at all times

Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently

Honesty,





integrity, passion for hard work

Demonstrated self-starter, with excellent attention to detail

Creatively minded and has a thirst to work in marketing for the hospitality industry

Enjoys working collaboratively and is a key team player with a 'can do' attitude and thrives on a challenge

Good understanding of Hilton, its core values and management structure

What will it be like to work for Hilton

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.

For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value.







Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its. Our vision 'to fill the earth with the light and warmth of hospitality' unites us as a team to create remarkable hospitality experiences around the world every day.

And, our amazing Team Members are at the heart of it all!

▶️ Cluster Marketing & Communications Executive
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📍 Dubai