15 Oct
Mattel
Dubai
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Are you a visionary marketer with a passion for driving brand success across diverse categories? Join us as a Senior Brand Manager!
This position is accountable for crafting and implementing a strategic marketing growth plan across a key toy category. The individual will be responsible for adapting and implementing key marketing strategies defined by the Regional/Global Brand Marketing Teams and consistent brand direction, as well as driving the local specificities of the category. The ideal candidate for this position will be hired externally through a third-party agency.
What You’ll Do:
1. Brand Strategy: Tailor global strategies to fit the GCC market, driving local brand success through effective communication, positioning, and PR campaigns.
2. Franchise Partnership: Collaborate closely with the franchise team to develop and implement brand plans across toys, CP, and LBE categories, ensuring alignment on budgets and key initiatives.
3. Customer Marketing & Retail Implementation: Lead cross-category initiatives and ensure seamless in-store execution across key retail partners.
4. Pricing & Product Selection:
Analyze competition and adapt pricing strategies while fine-tuning product offerings for regional relevance.
5. Stakeholder Engagement: Deliver compelling presentations to key partners and stakeholders, fostering collaboration and alignment.
6. Sales Analysis & Channel Management: Leverage sales data to uncover trends, identify opportunities, and set channel priorities based on regional guidelines.
What We’re Looking For:
1. Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent experience
2. Strong and proven experience and results in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry
3. Build strong and effective relationships with a large number of stakeholders
4. Strong competitive Spirit,
results-oriented, with a clear desire to succeed
5. Great tactical skills, ability to react quickly to changing situations
6. Confidently able to work on own initiative and action-oriented
7. Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities
8. Collaborative partner to internal and external customers
9. Ability to work on a wide variety of projects within deadlines
10. Skilled in selling and influencing
11. Fluent in written and spoken English with excellent communication skills
What It’s Like to Work Here
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.
We live up to our purpose by employing the following behaviors:
1. We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
2. We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
3. We execute: We are a performance-driven company.
We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
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▶️ Senior Brand Manager
🖊️ Mattel
📍 Dubai