14 Oct
Asterix Communications
Dubai
Job Title : Head of Demand Generation
Location : Dubai, AE
Employment Type : Permanent
Permanent
Our client :
Our client an e-learning saas platform are seeking an experienced Head of Demand Generation for their team in Dubai, UAE.
This person will oversee the creation and execution of demand generation and demand-capturing initiatives that drive qualified leads, sales pipeline growth, and new business MRR (Monthly Recurring Revenue).
This role will require a deep understanding of paid media channels, a proven track record of success in driving results with paid media, and experience managing and motivating a team of marketing professionals.
Your Responsibilities :
- Lead a team of 7 professionals
- Develop and execute a comprehensive demand generation strategy across paid media channels, including Google Ads, Bing Ads, Linkedin Ads
- Manage and optimize paid media campaigns to achieve maximum ROI (Return on Investment)
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand-generation and demand-capturing campaigns
- Work closely with the sales and other marketing teams to align efforts and drive revenue
- Collaborate with other departments, such as product and customer service, to create cohesive demand-generation efforts
- Conduct market and customer research to identify opportunities and challenges
- Create and manage demand generation budgets and forecasts
- Provide training and support to team members on demand generation best practices and tools
- Stay up-to-date on the latest trends and best practices
- in demand generation
- Present and report on demand generation results the stakeholders
Your Qualifications :
- Bachelor's degree in marketing or related field
- 5+ years of experience in paid media marketing, with a focus on Google Ads, Bing Ads, LinkedIn Ads
- 3+ years of experience in team leadership and management
- Proficiency in marketing automation and RM software
- Proven track record of driving business results with paid media, including increased qualified leads, sales pipeline growth, and new business MRR growth
- Excellent communication and collaboration skills
- Strong understanding of growth marketing fundamentals and best practices
- Strong problem-solving and decision-making skills
- A desire to learn and grow in the demand Strong problem-solving and decision-making skills
- A desire to learn and grow in the demand generation field
- Strong analytical skills,
with experience analysing data and making data-driven decisions
- Knowledge of data analysis and visualisation tools, such as PowerBl or Tableau, is a plus
Halian Group :
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Head of Demand Generation in Dubai, AE
▶️ Head of Demand Generation
🖊️ Asterix Communications
📍 Dubai