Social Media Expert

Social Media Expert

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Key responsibilities:

- Experience as a social media specialist or similar position
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
- Ability to use social media for impressions and brand awareness
- Excellent knowledge of social media platforms including Instagram, Tik Tok, LinkedIn, Facebook, YouTube and Google my business.
- Understanding and definemost inportant social media KPIs, web traffic metrics and SEO
- Monitor SEO and user engagement and suggest content optimization
- Experience doing buyer persona and audience research
- Familiarity with publishing and web design
- Build and execute social media strategy through competitive research, platform determination,





benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of companyxe2x80x99s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with Marketing team and other departments (medical,customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Develop, implement and manage our social media strategy
- Manage and oversee social media content
- Measure the success of every social media campaign






- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
- Provide constructive feedback

Job Type: Full-time

▶️ Social Media Expert
🖊️ Lucia Aesthetic and Dermatology center
📍 Dubai