12 Oct
Vacancies
Dubai
Role and client overview:
- This role is focused on creating data driven value and actionable insights for a variety of clients and prospects.
- You will frequently participate in gathering requirements, drafting scope and planning related to ongoing and new analytical engagements.
- You will often present your data-driven insights and recommendations to clients and other stakeholders and be part of the business conversations.
- You will engage in ad-hoc analyses that go beyond explaining “what happened” to “why it happened” and “what should be done” to influence the results.
- You will operate as part of a structured, process driven team with a path to learning and growth.
- You will be integrated into the end client data and analytics ecosystem with an opportunity to achieve.
Here are the key responsibilities:
- Build and operate large Marketing Intelligence, Business Intelligence and Data Management projects.
- Drive projects, reports and dashboards with data sourced from across Websites, Mobile, Search, Campaign, Competitive, Social, and Consumer analytics.
- Ensure and test towards proper analytics implementation and reporting accuracy.
- Work on understanding, modeling and validation of large datasets for your output.
- Ownership of projects as an SME and prompt tracking/communication on day-to-day progress and updates.
- Ability to find creative solutions to complex problems and multi-task in a high energy environment.
Skills:
- Must have proven BI skills on PowerBI, Tableau, Data Studio.
- Must have data modelling skills on MS Excel, MS Access and SQL queries (R or Python is a plus).
- Must have proven experience on Web analytics – Adobe Analytics, Google Analytics.
- Must have experience on CRM analytics – evaluating SMS/ Email performance and recommending optimizations on audience, dispatch strategy and database improvements.
- Coding skills or familiarity with being able to read, write at least one analytics/programming language.
- Analytics implementation experience to test/troubleshoot tagging infrastructure to track the websites/campaigns/marketing activities.
- Be familiar with non-digital marketing channels (TV, video, print, OOH, experiential, etc.) and how they intersect with the interactive/digital world.
- Understand usability, digital best practices, and online consumer behaviour and is up to date on the latest digital marketing trends.
- Excellent communication/interpersonal skills - should be capable of communicating over, collaborating on and presenting their work to stakeholders.
- Should be able to juggle multiple projects at a time and be able to deliver the projects on time.
- Has obsessive attention to detail and comfortable taking ownership of tasks and projects.
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▶️ Data Analyst-Freelance MRM
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📍 Dubai