12 Oct
Asterix Communications
Dubai
Are you passionate about sports, marketing, and communications?
Do you thrive in fast-paced environments and have a knack for building strong relationships with sport, media outlets, and stakeholders? Our client in the Middle East is looking for their next PR and Comms leader to lead their growing team.
Responsibilities:
1. Leadership of the marketing & communications team and function to deliver innovative and impactful campaigns that drive awareness, engagement, and event attendance.
2. Collaboration across cross-functional teams, including integrated marketing, PR, paid digital, social media, experiential & community, and creative design.
3. Overall client delivery across a diverse portfolio of events and projects.
4.
Development of comprehensive marketing and communications strategies in alignment with client requirements and objectives.
5. Oversee the delivery of the client's marketing and PR strategies to achieve maximum exposure with the right audiences that deliver brand awareness, growth in ticket sales, and positive advocacy.
6. Provide strategic direction to teams across the broader organization including digital & growth marketing, analytics, creative, and PR/communications to ensure strategic alignment of all marketing plans for the portfolio.
7. Lead the development of long-term brand architectures/positionings for each property in the portfolio that will be the foundation of well-defined brand and product propositions.
8. Leverage strong relationships with media partners, suppliers, and stakeholders to maximize campaign output.
9. Monitor and assess campaign performance against key goals and benchmarks, guide on optimization, and ensure delivery of regular reports from the team to clients.
10.
Onsite event leadership and implementation of team responsibilities at numerous key events throughout the event season.
11. Champion an environment of transparency, creativity, and innovation within the function, supporting each individual in the team.
12. Work alongside the Managing Partner to enable the growth of the function and optimization of team and client resource.
13. Support business development across workstreams and develop new business opportunities.
Requirements:
At least 15 years of experience in marketing and communications in a leadership role, preferably in the sport and/or entertainment sector, with particular experience of working in MENA. Proven success in the implementation of key integrated campaigns, aligned with overall goals and objectives.
A deep understanding of marketing and communications trends, including digital, social, and PR best practice. Proactive in identifying opportunities and solutions to enhance output and achieve successful results. Ability to lead a diverse team, support growth and development, and facilitate opportunities to enhance skillsets within the space. A marketing visionary with deep experience in leveraging both traditional and innovative marketing tactics. Superior leadership skills; demonstrated ability to influence and engage direct and indirect. Proficiency in speaking Arabic would be a nice-to-have. For the right person, our client is paying up to AED35k per month.
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