12 Oct
RemoteWorker US
Dubai
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Responsibilities
What you'll do
1. Strategy and Campaign Management
Develop and implement a multi-channel demand generation strategy that is aligned with the overall marketing and business objectives.
Determine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and social.
Evaluate, select and manage outside agencies that contribute to the demand creation programs.
2. Lead generation and pipeline development
Manage all inbound and outbound demand generation channels to deliver a predictable volume of leads and pipeline.
Manage demand generation tactics and A/B test to continuously improve results.
3. Analytics and Reporting
Set program goals,
analyze campaign results in detail, and make data-based adjustments to drive improvement.
Manage the allocation of performance marketing budget to achieve the greatest return for our dollars.
Build reports and dashboards to monitor and communicate lead gen activity.
Develop clear and succinct narratives that educate and engage senior leadership on demand gen performance.
4. Team and Cross-functional Management
Collaborate with marketing team to execute content, events and product marketing initiatives to help achieve demand gen goals.
Partner with sales and rev ops to develop end-to-end campaigns and ensure strong unit economics across all marketing channels (LTV/CAC).
Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions.
5. Operations
Collaborate closely with Revenue Operations to support full funnel tracking, build reporting and ensure close alignment with the Sales team on revenue metrics.
Monitor existing and developing technologies and make recommendations to improve Enumerate’s go-to-market tech stack.
Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations.
Requirements
1. Proven track record of 6+ years in marketing, with at least 3+ years in demand gen at a B2B company.
2. Experience in a SaaS business, and familiar with the KPIs that drive SaaS performance.
3. Authorized to work in the US without sponsorship.
4. Knowledge in:
- Deep understanding of full-funnel performance marketing and growth levers (acquisition, adoption/activation, monetization, retention, expansion).
- Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting.
- Strong analytical experience with the ability to use data to optimize campaigns, make sales decisions, and tell a succinct story.
- Excellent cross-functional communication and collaboration skills, including the ability to work with executive leadership and sales teams.
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▶️ Director of Demand Generation Marketing
🖊️ RemoteWorker US
📍 Dubai