12 Oct
Samsung Electronics
Dubai Media City
Position Summary
Consumer & Market Insights Part’s mission is to contribute to the business decision making by deriving insight from the market and consumer data. In this role, CMI Assistant Manager is to manage actionable insights generation and provide recommendations that enhance our services, and marketing strategies, to grow sales and help Samsung maintain its position as a leading Regional brand in MENA.
Role and Responsibilities
**Responsibilities**:
- Lead and deliver key research RHQ projects with full responsibility, accountability, and ownership.
- Coordinate and align among subsidiary and other regions’ CMI managers for regional and global projects in alignment with HQ
- Assure monthly and timely delivery of agency reports. Maintain quality of reports with back and forth feedback between products teams, management and agencies.
- Proactively propose, design and manage both quantitative and qualitative research projects based on business needs
- Run social listening and digital marketing analysis
- Deliver analysis on monthly basis aligned with business objectives / issues providing insight and recommendations tackling the.
- Work with the teams on key projects, aimed to reflect the consumer voice in any deliverable and meeting, by proactively identifying consumer and market trends, and using these to deliver tactical opportunities for the business.
- Leverage existing data and data tools, analyze and provide insights and recommendations. Marry data points to build a macro picture of the business.
- Analyze internal & external sales and merchandising data. Preparation of reporting and analysis dashboard.
- Encouraging fact based decision making by providing reports, analysis and recommendation to support CMI mindset.
Skills and Qualifications
Qualifications:
- 3-5 years of experience in FMCG / Telecom / Technology
- Bachelor degree in sociology, mathematics, statistics, business, science or engineering.
- Fluent in English and Arabic
- Solid understanding and hands on experience on both quantitative and qualitative research
- Strong command on data visualization tools & techniques to create compelling reports and presentation that effectively communicate research findings. Hands-on experience on analysis and data visualization and social listening tools (Sprinklr, SPSS, Tableau, Power BI, GWI).
- Experience in end to end Project Management.
- Superior and proven skills in MS Office specifically Excel and PowerPoint and use of analytical suites
- Understand key marketing principles and concepts such as brand strategy, portfolio and STP (Segmentation, Targeting and Positioning).
▶️ Assistant Manager - Customer and Market Insights
🖊️ Samsung Electronics
📍 Dubai Media City