09 Oct
Michael Page
Dubai
Senior Marketing Manager
To lead PPC campaigns across Google Ads and Meta (Facebook/Instagram), as well as manage the entire marketing automation process. This role will focus on driving performance marketing efforts for two core business lines (including a newly established e-commerce channel).
Client Details
A leading brand in their sector and a new, fast-growing e-commerce business.
Description
1. PPC Campaign Management:
Plan, execute, and optimize large-scale Google Ads and Meta Ads campaigns. Manage keyword research, audience targeting, ad creation, and bid management.
2. Marketing Automation:
Develop and implement automated marketing workflows. Leverage automation tools to design drip campaigns, abandoned cart flows,
and re-engagement.
3. E-commerce Focus:
Design and execute e-commerce strategies, including dynamic retargeting, product ads, and promotions. Coordinate with the team to ensure campaigns are aligned with promotional calendars.
4. Budget and Performance Optimization:
Manage and optimize the marketing budget across PPC and automation channels.
5. Cross-functional Collaboration:
Partner with creative teams to develop compelling ad assets and landing pages optimized for conversion.
6. Testing and Innovation:
Run A/B testing on ad creatives, landing pages, and automated email workflows.
Profile
Bachelor's degree in Marketing, Business, or related field. Minimum of 3-4 years of experience managing PPC campaigns (Google and Meta). Marketing automation experience for e-commerce businesses. Proven track record of managing and optimizing large-scale PPC campaigns, with a focus on e-commerce KPIs. Strong understanding of email marketing platforms and automation tools.
Analytical mindset with experience in Google Analytics. Ability to work cross-functionally and manage projects with multiple stakeholders. Excellent communication, project management, and organizational skills.
Job Offer
Play a critical role in shaping performance marketing and automation strategies. Flexible/Hybrid work environment. Opportunity for career progression.
Skills: PPC, Google Ads, Meta Ads, Facebook Ads, Marketing Automation, CRM, SEO, Paid Media.
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▶️ Senior Digital Marketing Manager
🖊️ Michael Page
📍 Dubai